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Episode 57 – Blitzscaling Your Company as a Leader with Chris Yeh

What does it take for a company to grow so big and so successfully in no time? Blitzscaling is defined as “an accelerated path to the stage in a startup’s life-cycle where the most value is created.” In this episode, you will learn how your role as a leader is central and essential to Blitzscaling.

Chris Yeh is foremost an author but is also an investor, entrepreneur, blogger, and a family guy. 

In this Episode:

  • Chris’ latest book success and the concept of Blitzscaling
  • How Blitzscaling is attuned to a winner-take-all kind of market
  • How other geographies and markets can benefit from Blitzscaling
  • Critical growth factors and growth limiters 
  • How a successful Blitzscaling leader is an infinite learner and the steps toward transformation

 

Connect with Chris Yeh!

Website  ///   Book   ///   Global Scaling Academy

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Episode 56 – Developing EQ in Business with Bob Tinker

Building your business isn’t about the IQ and the strategies alone because achieving growth lies in your EQ and how well you can learn to let go of your ego for the sake of the company.

Bob Tinker is an Enterprise CEO, innovator, multi-time entrepreneur, start-up guy, and founder of MobileIron

In this Episode:

  • The challenges and learnings Bob garnered through MobileIron
  • How the founder’s oath has to be about the mission and not about himself
  • How IQ is as important as EQ in business development
  • The missing link between product market fit and unlocking growth 

 

Connect with Bob Tinker!

Website

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Episode 55 – “What Happens When You Have A Mess” in An Entrepreneur’s Point of View with Kate Byrne

How would you feel if you step into an organization knowing everything’s working out, but soon you find out you have to deal with other people’s mess? This is a great dilemma to which every people experience in every aspect. It is important to deal with it by surrounding yourself with the right people. You also need to be in the right mindset to get through this kind of a mess. 

Kate Byrne is the president of International Media – a company of media and event brands that ensures people’s social, environmental, and economic systems thrive together. She has played executive leadership roles at Future LLC, Tides Foundation, George Lucas Education Foundation, and many others. She focuses on technology and advancing its ability to media, revenue, and promote social good. 

In this Episode:

  • How do you deal with a situation where you inherited other people’s mess? 
  • The sense of knowing what stays and goes out of your organization
  • Transparency and accountability of a leader
  • Know more about Kate’s mindset models
  • Why working alone is NEVER an option
  • Diversity and inclusion in the company

 

Connect with Kate Byrne!

Intentional Media

Conscious Company

Episode 54 – Data Driven Marketing with Mike Moran

As a founder, it was you who created the company from the ground up. You certainly have the knowledge and skills to run it and bring the organization to a level where you have envisioned it to be. However, like most founders, you may not know everything – just like everybody else. This is especially true when it comes to the kind of marketing that you can scale side by side cost and revenue. In this episode, learn how to apply data-driven marketing based on the kind of business you have using a data-driven culture and mindset.

Mike Moran is a digital-social media marketing consultant and the President of Mike Moran Group LLC. Previously, Mike was with IBM for 30 years and rose to the Distinguished Engineer position at the technical executive level. At present, he is also a senior strategist at Conversion, a leading marketing consultancy, as well as at Revealed Context. At SoloSegment, he is currently a senior consultant. His expertise is in web metrics, search technology, text analytics, and internet marketing. He is sought-after as a consultant, professional speaker, executive coach, and author. 

In this Episode:

  • Mike’s technical and data-driven marketing background and how he founded his own company
  • How much founders are using data and know about sales, technology, CRM systems, etc. but lacking in marketing
  • The difference between transactional and long-term value kind of business in relation to data-driven marketing
  • How digital marketing helps you assess the success of your efforts inexpensively in comparison to traditional marketing activities
  • Using the feedback loop to help you make necessary changes along  the way
  • How to build a marketing culture that is based on understanding the market instead of spending money on activities
  • Using data to make decisions over using your own judgment

 

Connect with Mike Moran!

Website

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Episode 53 – The Tech Path to Growth with Matt Benati

How can you lead your company to a path of growth as a founder? The tech and martech space offers founders revolutionary tools that can accelerate the growth that you desire. However, being clear about your direction as to what kind of growth you want to achieve for your company is important to establish at the start. It is important to learn from the experts in the space to keep abreast with tech and martech evolutions and consolidations.

Matt Benati is co-founder and CEO of LeadGnome, a revolutionary AI Software as a Service which mines reply email for marketing and sales alignment. Matt believes that communication can optimize revenue generation. He is passionate about everything Account-Based. Previously, Matt was VP Marketing at LogMeIn and VP Global Marketing at Attunity. He also held senior roles at IBM and Netezza. He’s been with 4 to 5 startups and he loved every moment of it.

In this Episode:

  • How product-market fit is rarely achieved immediately and instead requires massive interviews and homework
  • Defining Ideal Customer Profile as ICP equals Ideal Account Profile plus Ideal Buyer Profile
  • The dynamics between founder leadership, marketing, and technology in attracting and winning customers
  • The quality of leads is more important than the number of leads
  • Keeping up with the evolutions and consolidations in the tech stack/martech stack industry
  • Counting on account reps and other resource experts to guide you through the consolidations instead of doing the discovery on your own as a founder

 

Connect with Matt Benati!

Website

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