As the function of marketing evolves, so does the role of the CMO in the organization. And if given the chance, the CMO can work together with other company leaders to achieve shared goals and encourage innovation.
Britta Meyer is an Independent Advisor, Executive Consultant, and CMO. In the past, she took on the CMO role for Socialtext Inc., Magnet Systems, and for WageWorks for almost 5 years.
In this Episode:
- The recent changes in the role of the CMO in conjunction with the role of marketing in an organization
- How the CMO can become a strategic partner in helping achieve the company’s shared goals
- The integrative role of marketing with other company functions including IT
- Britta’s diverse advisory work with various CEOs