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Episode 55 – “What Happens When You Have A Mess” in An Entrepreneur’s Point of View with Kate Byrne

How would you feel if you step into an organization knowing everything’s working out, but soon you find out you have to deal with other people’s mess? This is a great dilemma to which every people experience in every aspect. It is important to deal with it by surrounding yourself with the right people. You also need to be in the right mindset to get through this kind of a mess. 

Kate Byrne is the president of International Media – a company of media and event brands that ensures people’s social, environmental, and economic systems thrive together. She has played executive leadership roles at Future LLC, Tides Foundation, George Lucas Education Foundation, and many others. She focuses on technology and advancing its ability to media, revenue, and promote social good. 

In this Episode:

  • How do you deal with a situation where you inherited other people’s mess? 
  • The sense of knowing what stays and goes out of your organization
  • Transparency and accountability of a leader
  • Know more about Kate’s mindset models
  • Why working alone is NEVER an option
  • Diversity and inclusion in the company

 

Connect with Kate Byrne!

Intentional Media

Conscious Company

Episode 54 – Data Driven Marketing with Mike Moran

As a founder, it was you who created the company from the ground up. You certainly have the knowledge and skills to run it and bring the organization to a level where you have envisioned it to be. However, like most founders, you may not know everything – just like everybody else. This is especially true when it comes to the kind of marketing that you can scale side by side cost and revenue. In this episode, learn how to apply data-driven marketing based on the kind of business you have using a data-driven culture and mindset.

Mike Moran is a digital-social media marketing consultant and the President of Mike Moran Group LLC. Previously, Mike was with IBM for 30 years and rose to the Distinguished Engineer position at the technical executive level. At present, he is also a senior strategist at Conversion, a leading marketing consultancy, as well as at Revealed Context. At SoloSegment, he is currently a senior consultant. His expertise is in web metrics, search technology, text analytics, and internet marketing. He is sought-after as a consultant, professional speaker, executive coach, and author. 

In this Episode:

  • Mike’s technical and data-driven marketing background and how he founded his own company
  • How much founders are using data and know about sales, technology, CRM systems, etc. but lacking in marketing
  • The difference between transactional and long-term value kind of business in relation to data-driven marketing
  • How digital marketing helps you assess the success of your efforts inexpensively in comparison to traditional marketing activities
  • Using the feedback loop to help you make necessary changes along  the way
  • How to build a marketing culture that is based on understanding the market instead of spending money on activities
  • Using data to make decisions over using your own judgment

 

Connect with Mike Moran!

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Episode 52 – Enhancing Marketing Competency with Kate Bradley Chernis

Not all marketers are superheroes. As a founder, you need to equip your marketing team with the right tools that can help them become more organized and highly competent. Find out how tools can help you eliminate redundancy, wastage, and disorganization especially using Lately as a platform. 

Kate Bradley Chernis is the co-Founder and CEO of Lately, a marketing software company. Realizing that a marketer’s function can be pulled together in an all-in-one Marketing Dashboard, Lately is now the only platform that organizes and produces content, implements project management, and does analytics in one place. Kate is happy to help marketers and companies of all sizes organize and automate towards business success.

In this Episode:

  • How founders, like Kate herself, often have to deal with a lot of challenges and how they overcome them
  • How Lately as a platform helps marketers do their job better and faster with more organization and assistance
  • How to use Lately to get your messaging right and consistent for SEO and ultimately, for your customers
  • How your company persona can reflect your own personality to make it more human
  • How to develop a natural pitch for marketing

 

Connect with Kate Bradley Chernis!

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Episode 51 – Personal and Corporate Transformation with Julie Roehm

Not all individuals follow a traditional path in their careers. Some unique ones explore different careers not for a lack of sense of stability but the passion to ignite transformation where transformation can be most fulfilling. Julie Roehm has been CMO, Chief Storyteller, Chief Experience Officer, and marketing consultant in the marketing space. But what she really is, is an igniter of transformation.

In this Episode:

  • How Julie has transitioned to various careers in the marketing space by feeding her natural sense of curiosity
  • How Julie brought in her transformational expertise as CMO at Abra Autobody and Glass
  • How to collaborate internally to set a transformational culture
  • How to become truly customer-centric
  • How Julie is looking at company culture for her next transformational opportunity based on recommendations from her trusted network
  • How a sense of fulfilment from effecting transformation can be more important than your ego

The transcript of this insightful interview is available exclusively here.

Connect with Julie Roehm!

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Episode 50 – Building a Customer-centric Company with Manoj Phatak

Having developed a product is only the beginning. The company must continue to pivot as necessary to be finally molded into one that the customers need and want. As such, the customer has to take center stage in trying to develop that product that will bring the company success. 

Manoj Phatak is the founder & CEO of ArtRatio, a boutique manufacturer of conservation vitrines that incorporate intelligence and connectedness for use in arts, antiques, and the retail space. 

In this Episode:

  • How Manoj got the inspiration for something as unique as ArtRatio as an electronics engineer
  • How the product should be continually modified and built towards what the customers need and how the company should pivot alongside these transformations
  • How to feed customers’ passion in your products by making the whole company and its team members equally passionate about it as well

 

Connect with Manoj Phatak!

Website

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