Not all marketers are superheroes. As a founder, you need to equip your marketing team with the right tools that can help them become more organized and highly competent. Find out how tools can help you eliminate redundancy, wastage, and disorganization especially using Lately as a platform.
Kate Bradley Chernis is the co-Founder and CEO of Lately, a marketing software company. Realizing that a marketer’s function can be pulled together in an all-in-one Marketing Dashboard, Lately is now the only platform that organizes and produces content, implements project management, and does analytics in one place. Kate is happy to help marketers and companies of all sizes organize and automate towards business success.
In this Episode:
- How founders, like Kate herself, often have to deal with a lot of challenges and how they overcome them
- How Lately as a platform helps marketers do their job better and faster with more organization and assistance
- How to use Lately to get your messaging right and consistent for SEO and ultimately, for your customers
- How your company persona can reflect your own personality to make it more human
- How to develop a natural pitch for marketing
Connect with Kate Bradley Chernis!
You are not perfect – you’re human. You’re being a founder does not make you immune from having weaknesses and making mistakes. As such, in choosing people to be part of your team, you can’t just hire anybody. You have to hire that someone who is not just an expert but someone who will fit right into the company culture as well as fill in the gaps of what you cannot do. In the same way, attracting investors to invest in your company goes beyond showing them the numbers. Showing your humanity, how well you handle inevitable challenges, and still coming out strong and determined are what’s going to make investors believe in you and your company. In this episode, learn about the heart of hiring and succeeding with investors.
Kevin Eyres is an executive coach for CEOs and executives of high-growth tech companies as well as an investor. Consequently, he now has a well-rounded perspective into running a company internally and in investing in a company from the outside. Kevin has more than 20 years of experience as an executive leader specializing in hyper-growth leadership, business development, and international expansion. He spent over 10 years in Europe as an international strategic leader for LinkedIn Europe, SideStep or Kayak, and AltaVista. As a Managing Director for LinkedIn Europe, he developed and implemented the company’s growth strategies. In the technology space, Kevin likewise led the development teams at Compaq Computers and Shopping.com.
In this Episode:
- How to hire people based on their ability to identify and connect with the company’s mission and vision
- How cultural fit is important for a person you hire for a team even as a startup
- How rushing into hiring somebody just to get a position filled can have negative consequences for the company
- How to hire the right person for your long-term goals in line with the company’s growth rate
- The importance of having resilient leaders in a hyper-growth company environment confronted with consistent challenges
- Kevin’s Cost of Compromise concept and how founders have to be aware of the compromises they make between time, money, and integrity
- How founders should exhibit self-awareness, resilience, and resourcefulness in order to have an investor interested in them
- How admitting to your weaknesses and stepping up to it makes investors trust in you more
- How gut-feeling can prove to be true in choosing the individual to trust or invest in
- How your ability as a founder or CEO to overcome challenges and come out stronger matters most
Connect with Kevin Eyres!
How do you think Steve Jobs felt when he was kicked out of his own company? Steve has been conceived as eccentric given his extraordinary talents and gifts, but certainly the world witnessed his devastation when he had to go through such an exit. There are different reasons for a company to decide on going for an exit and it can include taking a company public, an acquisition, a founder’s own decision, or like in Steve Job’s case, a decision made by others. As such, it can either be a victorious stage in a company’s life cycle or a devastating experience that will need a founder’s resiliency. Either way, creating a communication strategy to help you get through the process smoothly is very important. In this episode, learn what typically happens in an exit and how you can communicate effectively with your constituents, audiences, investors, employees, and the like.
Andy Cunningham is the Founder and President of Cunningham Collective, a firm built from Andy’s decades of experience in marketing and brand & communication strategy. It was in 1983 when Andy came to Silicon Valley and worked for a PR agency called Regis McKenna. Andy also helped Steve Jobs when the Macintosh personal computer was first launched and since then, she has been instrumental in the launching of several new products and technology categories. Andy is a marketer and an entrepreneur at heart specializing in branding, positioning, marketing, and communicating the next big products and brands to watch out for. She hosts Marketing Over Ice, a popular podcast and has written a book on positioning called, “Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition.”
In this Episode:
- How Andy worked closely with Steve Jobs from the Macintosh launching, Steve’s exit from Apple, to building his NeXT company
- Various reasons for a company opting to go for an exit
- How Steve Jobs got kicked out of Apple after the Macintosh didn’t sell well
- How to set up a communication strategy in the midst of an exit
- How founders should asses their most valuable skills and the areas which they will need to entrust to somebody else
- How an exit can be very emotional for a founder that guidance is required instead of an advice
- How a founder should get his ducks in a row before communicating about the exit
- How bringing in a marketing communication person can help provide the founder with an unbiased, more objective perspective on the exit
- Recognizing the value of giving your job to someone who can do it better at the point of exit
- How doing your communications about your exit early rather than late can give way to a smoother transition
- How making the decision to exit the company yours to make rather than have other people kick you out
Connect with Andy!
There will come a point in your life and your career where you will have to decide whether you should take a risk and take a different route or not. Meanwhile, taking a breath mentally can be a productive way of preparing yourself for that next challenge.
Sameer Patel is formerly a CEO at Kahuna who is currently taking a breath to rejuvenate himself mentally and be ready to take on life’s next leadership opportunity.
In this Episode:
- How to transition successfully into a different role, industry, or career where you are needed and are most good at
- How to take the reins and take on a CEO role for the first time
- How successful companies operate on what Sameer calls an “Emotional Equilibrium”
- How mental deterioration can result to you resorting to quick fixes and shortcuts
Connect with Sameer Patel!
What is today like for the digital marketer? There are many ways to define marketing but at its core is the concept of persuasion. Marketing is the art of being able to persuade people in and out of the organization including internal colleagues, B2B buyers, customers, influencers, and analysts to act according to your objectives. There are different tactics a marketer can use to make them succumb to the persuasion but the key is to be able to evolve with the times as the marketing world evolves and to remain constantly strategic. As such, for a CMO to be successful, he has to use both his creative and analytic skills to help create that culture for the company that enhances the overall customer experience. Discover the critical role that a CMO plays in today’s age of marketing evolution in this podcast episode.
Margaret Molloy is a global Chief Marketing Officer or CMO at Siegel+Gale, a world-renowned strategic branding and design consultancy. Margaret has a 20-year track record in B2B as a growth instigator and she also has a diverse marketing career spanning enterprise tech and professional and financial services. At Siebel Systems, she went from Product Marketing Line Manager to Senior Director, Americas Marketing and became member of the CEO’s Circle. Margaret also created #WearingIrish which is an innovative platform building awareness around Irish fashion design.
In this Episode:
- How Margaret’s career has always been around marketing and B2B
- How marketing is a persuasion business
- How CMOs are strategic, creative, and analytic business leaders
- How the CMOs role as the company’s culture carrier has to be a new addition to his marketing skills
- How a CMO can drive business performance
- How tech startups should focus on simplifying more than disrupting
- The purchase-oriented versus the usage-oriented mindset
- How marketing should span the whole customer journey and not end at the point of customer acquisition
- How the whole gamut of marketing skills can have in-depth use for the company
- How a B2B startup should be thinking about and doing brand
- Company name, purpose, values, and brand experience as important aspects of branding
- How early startups have to be in establishing their brand strategy
- How a marketer should be able to create a consistent culture inside and outside of the company for a total customer brand experience
- How customer centricity is a continuous process and effort
Connect with Margaret Malloy!
Is it enough for you to be a Founder and an expert at what you do? Founders are humans with amazing skills, talent, and expertise. But like any other human, founders have limitations too and there are things that they still need to learn and skills that they need to develop in order to achieve success in their business. Thankfully, you do not have to do everything alone. Specifically, this Toddcast is dedicated to founders looking to become superhumans who can be much better at what they can currently do. Learn from experts in various fields including Nancy Duarte, Folia Grace, Andy Cunningham, Erica Brescia, and Lauren Vaccarello, to name a few. Discover how Founder’s Place is that place where exceptional founders like yourself can still grow. Check out what you can look forward to in the next rich episodes of this Toddcast.
In this Episode:
- How the last 8 weeks of the Founder’s Place podcast have been full of valuable interviews with 8 topnotch individuals
- How Founder’s Place came into being after seeing both the founder’s strengths and limitations
- How marketing and go-to-market strategy is an emerging gap in founders’ skill set
- The resulting book, “Beyond Product: How Exceptional Founders Embrace Marketing to Create and Capture Value for their Business”
- How the podcast is a rich resource for developing various areas of expertise in founders
- How this Toddcast is about making it easier for founders to become better at everything they need to do
- Why listen to Todd in this Toddcast
- The 7-week podcast series and master class on Talent – hiring, building culture, and the team
- The importance of having a hiring plan that builds around your preferred company culture
- Phenomenal guests to listen to for the 7-week podcast series
- What’s next: Founders DNA, investor strategy, data tools and tech, all about product, and marketing